For more than 10 years, we have been helping
enterprises succeed in redesigning their large and complex websites. Thanks to
our website development expertise, we enable clients to lessen the
common and often tragic risks of content migration. Our services cover the full
cycle of website redesign to help you:
§ Create a
new, modern and responsive design
§ Attract
mobile visitors to the website
§ Improve
content personalization to increase visitor engagement
§ Create new
functionality that would support your current business needs
§ Gather
multiple websites under one roof with the help of a single CMS
§ Fix user
interface bugs and low performance issues
While performing website redesign, we not only replace old technologies
with new ones, but also anticipate your future business growth and thus regular
website updates.
3
BIG CHALLENGES OF WEB CONTENT MIGRATION
Redesigning
your website to keep up with the latest trends carries both certain benefits
and significant risks. The main challenge here is to migrate your content, which
very often appears to be a more costly undertaking than creating a website from
scratch.
When
it comes to website redesign, it
makes sense to distinguish structured data like meta tags, titles and
descriptions from unstructured data, or user-generated content. As the former
can be migrated with the help of programming, the latter is far more delicate
and requires a human touch. And here comes the challenging part.
1. WHEN computing comeback
Every piece of textual content goes
through a manual publishing routine. For this purpose, the majority of content
creators use built-in computing editors – handy tools that offer a number of
predefined styles right away. However, around 90% of articles edited with the
help of html editor have problems with markup due to the messed-up inline
formatting they produce like duplicate code tags, the number of which might be
truly destructive. Migrating such a text, you might end up either without
formatting at all or with HTML chunks shining through the page. So you will have
to sacrifice up to an hour to format it manually, as this was when our
developers had spent somewhat 400 hours to migrate 548 pages during website
redesign.
2. KEEPING YOUR GRAPHICS FIT
Migrating pictures and tables can be
painful, too. The tricky thing is that these types of content are meant to fit
in with the current design boundaries, thus, after traveling to a new website
they might simply not adapt. For instance, replacing pictures with new ones of
higher resolution will become an additional burden on your content managers and
web designers because of endless attempts to agree on the right image.
3. CONVERTING MEDIA FILES AND PDF IS UNAVOIDABLE
If digital content is rich with audio
and video, you will have to make sure that while surfing across your new
website visitors will be able to smoothly play media on any device. And if the
common mp3 and mp4 formats are not the case with your files, like it or not,
you will probably have to find the way to convert them with the help of
specific software that will ensure no loss in quality upon the migration.
The same goes for PDF files. To
accommodate the needs of those users who do not have Adobe Reader installed on
their mobile phone, converters and plugins will be needed to make the PDFs
work.
MAKING IT ALL WORK
As you see, automated migration is far
from being a magic bullet for successful website redesign. That is why at ESOLPK
we use both programming and manual approach to preserve the content and make
sure that it looks professional with the new design. But before doing this, we
take our time to inquire deep into our clients’ content to let them know about
the possible stumbling blocks and how to overcome them efficiently.
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