How to choose the best search engine optimization Company?

search engine optimization or search engine optimization is an effective and within your means approach to sell your internet site on line. when there are so many seo groups accessible that provide this provider, the way to pick the fine seo organization? here are some pointers to ensure you get the best carrier from the satisfactory company.

Get to understand your commercial enterprise or industry requirements thoroughly before you begin choosing a seo organisation on your website optimization needs. continually do not forget elements regarding the size of your enterprise or business, advertising targets, advertising finances and the type of website that you need to apply to symbolize your business. that is one of the techniques on the way to pick the pleasant search engine optimization company islamabad.

if you are going for walks a static internet site on your SEO Company Pakistan can carry out search engine optimization on dynamic web sites that use purchasing cart software like OSCommerce, and Zencart.

low level competitive industry, you can find a relied on organization at an affordable rate. remote places search engine optimization enterprise is the pleasant desire for you because it locations significance on being fee-effective and result-oriented. For dynamic kind of internet site together with inside the industry of eCommerce wherein you promote your products on-line, the help of an professional and experienced seo business enterprise is important. now not all

you can also move for session or meeting sessions with the search engine optimization business enterprise you're making plans to lease to get to know greater about the details of their services and if they're appropriate on your websites' needs. Get in contact with current clients from the corporation to get an understanding of the effectiveness of the search engine optimization services that the employer is offering. it's miles vital that the enterprise you are making plans to hire in your website optimization needs is focusing at the proper form of key phrases that you use in your websites with a view to represent services that work to your business.

further to that, you may continually verify the testimonials and seo scores of diverse web sites on line to check that they've definitely added services on initiatives to be able to upload greater credibility to their seo characteristic. Your internet site is a first-rate representation of your enterprise in modern-day international. The pointers defined above on how to pick out the pleasant search engine optimization organization will make you less difficult to search for one. Then, your internet site can be without difficulty identifiable and capability clients will locate it simpler to access it and your products, ensuing in an improved publicity charge to be able to beautify the income of your merchandise.

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What to look for in a search engine optimization Services Company

search engine optimization (seo) strategies are very important so as on your internet site to be visible and collected through serps. if you want your internet site to be listed inside the pinnacle web page of the hunt consequences then your internet site must be ranked very high and there are lists of factors that typically have an impact on the internet site rating. Relevance of the keyword, recognition of the search phrase, the way key phrases are used in web page titles, utilization of key phrases or phrases in the body textual content are some of the elements that have an effect on internet site ratings. seo techniques helps you to make sure that the above stated factors are taken into consideration and necessary changes are made to the website and one-way links or inbound hyperlinks are positioned over the net to divert visitors in your website.

Why to opt for search engine optimization

when you have a business internet site, then the content material this is posted on your internet site could be very vital and has with a view to deliver statistics that is applicable and about the cause of your business on your prospective customers or clients. net marketing also performs a important position as your internet site needs to be seen by your capability customers and that allows you to increase visibility of your website, you will ought to opt for seo techniques. there are numerous reasons why you must opt for seo for your business, but then allow us to take a look at some essential ones.

search engine optimization will help boom the organic site visitors to your internet site.
seo will provide you with higher visibility inside the internet international.
engines like google are willing more to organic effects than to paid commercials.
seo will assist you to growth the web page ranking of your internet site in serps.
seo is lots less expensive than opting for the luxurious paid commercials in search engines like google and yahoo.
the use of manual seo strategies you could convey in a number of authentic traffic on your website online.
seo will assist boom the conversion price on your website, thereby growing profits.
search engine optimization service vendors

seo is a web advertising and marketing method that calls for plenty of studies and making plans and consequently it is sensible to avail the offerings of a terrific search engine optimization services business enterprise on your enterprise. There are loads of blessings in choosing a search engine optimization provider company as they may have the experience and the expertise that is required for devising a terrific seo method on your business on the way to assist your enterprise in lots of ways. As there are many seo services businesses that function global, it's miles very essential to locate one to be able to be the excellent for your enterprise. presenting seo services isn't pretty much placing links all around the internet to usher in site visitors. There is a lot extra to seo and allow us to look at a few traits that a very good search engine optimization services company should have. an excellent search engine optimization services company should:

provide seo offerings at low cost costs
should have understanding and enjoy in enforcing advanced search engine optimization techniques
should help in modifying your website for search engine optimization
ought to provide you with low fee seo operations
ought to help you increase income and your customer base
have to help growth the visibility of your products or services within the net
help in getting you increased targeted site visitors
As there are many seo services [http://www.esolpk.com/services/] agencies that operate global, it's miles very important to find one as a way to be the fine to your commercial enterprise.
Software companies Pakistan esolpk provides affordable seo packages !!

History of SEO

Everything began 25 years back! Pretty much as the Internet was slithering and advancing into the lives of the basic individuals, individuals began pondering what it could bail them out with! In spite of the fact that the messages and office utilization was more mainstream with the web, gradually as the entrance expanded, individuals began investigating more choices it can give as far as data and excitement. In this way started the voyage of SEO administrations Islamabad With almost no opposition and a considerable measure of time taken in upgrading the calculations, dark cap strategies in SEO won. Catchphrase stuffing, spam join official and unreasonable labeling turned out to be very normal. When it began going past an utmost, Google began investigating the choices of check the exploitative pattern and began growing better calculations to ensure their customers get just what they have requested. This was path back toward the end of 1990s and start of 2000s. Much before Local SEO turned into a thing, or even before the term SEO was begat, SEO administrations in Pakistan were not by any means knew about amid those days. In the start of the 2000s, Google got stricter with their calculations and there were more individuals subject to the web for things more than checking email and for excitement. Individuals had begun understanding the capacity of the web and the important data it could give them.

Google started utilizing the treats and began its personalization systems in light of the client's pursuit history. By 2005, Google began concentrating on nearby SEO and began utilizing on its abilities. It took a couple of more years before SEO administrations Pakistan turned into a sensible choice with more individuals having admittance to the web in Pakistan. From 2006 onwards, Google was all the more focusing on getting the clients general substance and a greater amount of constant substance from its news, twitter bolsters, and different news media. We got more data as news, pictures, and even recordings amid this time. Google Suggest, Google Trends, and Google Analytics came into utilization amid this time and there was a greater amount of customized indexed lists that Google figured out how to give the clients which got to be well known. That is the time the advertisers detected how they could make utilization of the web search tools to connect with more individuals around the globe.

Since 2010, SEO began getting more consideration from the organizations who needed to market themselves to contact the worldwide group of onlookers. The Search Engine Results Page or the SERPs got to be critical and the site positioning likewise turned into the need through strict White Hat strategies. Google got stricter with its pursuit and positioning calculations and it would no more acknowledge spamming or mass of words in their SERPs. Truth be told, it forced punishments and even began expelling the pages that continued spamming and utilized catchphrase stuffing as a part of an egocentric endeavor to make the page obvious from the SERPs. Quality substance, pictures and recordings were just accessible in the indexed lists and this got more crowd who were really searching for strong data on the Internet. Alongside these, SEO administrations in Pakistan and all inclusive, saw the utilization of online networking and began utilizing that to contact more individuals. Google+, Facebook, LinkedIn, Twitter, and a mess of online networking systems got prevalent amid this time and we saw some like the Orkut sink as well! Be that as it may, the ones that develop got extremely famous and the SEOs began using them to advertise their items and administrations to a bigger gathering of people. It was simple as a drawing in post preferred by one individual will be noticeable to every one of their associations or companions and it could begin off a chain response of preferences that would connect with a large number of individuals every time. The conceivable outcomes of connecting with the worldwide group of onlookers got much greater with interpersonal interaction.

The Present

Quality substance is as of now the ruler, on account of the progressed SEO calculations. Presently the substance has begun focusing on data illustrations, pictures, and even recordings. Voice inquiry and video seek have ended up mainstream now and henceforth the best SEO supplier needs to focus on getting sound and video improved substance too to promote the customer's item or administrations. Confined SEO and versatile SEO are progressing and this is helping a significant number of the little organizations to get more customers locally which help them support even the most exceedingly awful downtown. Back connecting and Keyword improvement are seeing more up to date statures as the calculations are showing signs of improvement advancements. Indeed, more than 90% of the portable clients and the web clients set up together depend intensely on web search tools in one way or the other in their basic leadership process. LinkedIn and Instagram are helping the expert SEOs thrive with their well disposed yet careful methodology towards connecting with more individuals.

The Future

The best SEO innovation needs to receive an advanced methodology remembering the quickly changing innovation and the expanding market rivalry. Personalization will see more development in SEO later on moreover. Proposals and suggestions taking into account the present client conduct will manage over for some additional time. Portable applications and in-application substance will help you push ahead in the up and coming days. Advertisers will need to enlist their nearness in a wide range of advanced media to rank better in Google calculations. Having a devoted group to ponder the rising SEO patterns will pay off well and make you mark more noticeable locally and all around. Additional connecting with and innovative substance that is moral will stay longer than the trap that cease to exist rapidly and wind up harming your well deserved notoriety. Advertising will assume a greater part in connecting with your customers betterly to hold them. Making drawing in substance, remembering the perusers and not the machines or the calculations can help you bolster the intense rivalry and increase you better positioning in the days to come. Staying aware of the patterns is likewise an imperative part of supporting the continually changing business sector patterns.

Importance of SEO and SEM

One of the most frequent questions that we receive from our clients is about the difference between SEO, SEM and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for.

Whether you’re looking to update the look of your site, increase your search engine ranking or start branching out into social media marketing in order to reach new clients, you’d benefit from knowing about SEO, SEM and SMM.

Here's what they mean, how they differ and what each one  
do for your business:

·         SEO. Search Engine Optimization (SEO) is a series of strategy aimed at increasing your website’s visibility in search engine results – essentially, improving your chances of being found when patients are searching for the treatments and services you offer. A combination of on-site and off-site factors, the goal of any SEO campaign is to drive high-quality traffic to your website, outrank the competition and win new patients.

·         SEM. Also known as sponsored listings, Search Engine Marketing (SEM) involves the placement of targeted advertisements in a user's search engine results. Based on a bidding system, your paid ads will be only visible to users who meet certain location and demographic criteria. Because you only pay when visitors click on your ad, SEM advertising is one of today's most efficient marketing strategies.

·         SMM. Social Media Marketing (SMM) is an important way for marketing practices to reach their current as well as potential clients. Having an active social media presence has become an invaluable part of expanding your reach and establishing trust on the Web. An active Facebook, Twitter and Google+ allows you to build your own reputation and brand, establishing a relationship with clients and setting your business apart from the competition.

Social Media Marketing Terms to Know

Social media isn't just something millennium are obsessed with. In fact, if social media is used correctly it can greatly benefit your business! Becoming a professional at social media marketing isn't as difficult as you'd image! To follow are some of the top social media terms every business man should know when it comes to marketing their business service!

1.    Circles- "Circles" are your groups of followers on Google+. This social media platform allows you to group followers into organized circles. For example, followers can be grouped as "existing clients" and "potential clients" so you can send out information specifically to your target audiences.

2.    Comment- These are reactions your readers and followers post on your blogs and social media posts. It is important to respond to comments and remain engaged socially with your followers.

3.    Connections- This is what LinkedIn calls "friends" and "followers." LinkedIn is a great way to remain connected with professional organizations and colleagues.

4.    Facebook- There's no way you haven't heard of this social media platform by now. Facebook is the most used social networking platform in the world and it connects individuals, business, and organizations.

5.    Hashtags- Are tags used on social media platforms as a way to organize posts. They are marked with a pound symbol. For example, if you search #socialmediamarketing on Twitter or Facebook you will see any posts with the same hashtag. It's a great way to search for information or to see what people are talking about locally.

6.    HootSuite- This is a social media management system that allows users to link all of their social media accounts and schedule posts to effectively maintain a constant web presence.

7.    Klout- Is a tool for measuring your social media performance. Just set up an account with Klout, link your social media accounts, and you can get weekly reports showing you how dominant your social media activity is!

8.    Link building- is a term often thrown around by professional marketers that specialize in Search Engine Optimization (SEO). Link building is when website owners try to generate inbound links to their own site through blogging to improve search engine result ranks.

9.    Search Engine Optimization (SEO)- is the organic process marketers use to improve your websites search engine ranking results.

10.  Retweet- This is when a Twitter user sees your tweet and likes it enough to repost it. In the world of social media, a retweet is like a virtual high five! Retweets are great because they are posted with your Twitter handle on them, so when a follower retweets something you have posted, it reaches a larger audience!

Four Ways to Show Up on a Search Engine

There are four different ways your website can show up on a search engine results page (SERP). Each type of search result has different benefits, and some results you can try to influence through search engine marketing (SEM) and search engine optimization (SEO). To follow is a look into the different types of search engine results, and what you can do to influence your medical practice website's rank.

Search Engine Optimization and Search Engine Marketing Are Directly Related

Searches can be organic and inorganic. Website owners have less control over organic search results than inorganic search results, which can be paid for.

Organic Search Result

·         These searches show up after the paid advertisements

·         The order in which websites are ranked through organic searches is constantly changing

·         Organic searches are based solely on user's search terms

·         SEO can help boost organic search results over time through targeting keyword search

Inorganic (Paid) Search Results      

·         Pay Per Click (PPC) advertisements ensure that your website shows up on the first  page of a SERP

·         PPC through Google AdWords offers many benefits to website owners

·         Site owners only pay whenever their ad is clicked

·         Helps increase traffic to site, but does not impact organic search results

·         Website owners can set their own budget

Local and Map Search Results

Local and Map search results are unique to the web user's location. Google Analytics is constantly changing the way websites rank and show up on SERPS. Here's the top three ways you can improve your SEO for local and map search results.

·         Include the city and state of your business location in the landing page title

·         Boost the authority of your site by adding unique, fresh content often

·         Boost page authority of landing page URL

Autosuggest Search Results

·         When a web user types in search terms and Google suggests the rest

·         Suggestions are based on real searches being performed by other web users

·         Suggestions are different for everyone, and change based on location

·         Google learns its users searches, and will autosuggest based on the web user's previous searches

Different ways SEO helps better online visibilty

Search Engine Optimization or SEO and Digital Marketing are the two trending buzzwords you hear or read a lot about these days. We all know that SEO and Digital marketing are very important to be visible on the World Wide Web and reach out to the local and global market. For the same reasons, SEO services Islamabad is also getting very popular among the programmers and organizations looking for online recognition. It is very important to be visible in the local market first so that the firm can leverage it in the global market too.

What does SEO mean and do?

SEO is basically the stands for Search Engine Optimization which basically means optimizing the content such that the search engines can easily pick them for specific keywords related to the website. There’s a lot more involved with SEO now that includes content, media, digital marketing and social marketing. These are the different ways the organization is able to reach out to the world through the Internet. What SEO services in Islamabad do is that it helps the company to market itself and reach out to the world while the organization can concentrate on its business. Many big organizations have their own SEO team that creates and maintains the websites as well as various social media and other online networks relevant to its industry.

Have a website for your Organization

It goes without saying that to be visible in the World Wide Web, you need to have a website for your business which is attractive, easy to load and easy to use as well. This is a must if you want to reach out to the global market through the internet which is the cheapest way to market your goods and services. A good percentage of business now happens online and hence it becomes important for every organization to target the local as well as global market. Moreover, the website acts as a showcase of their products and services which can be accessed by the people across the world. Here’s where the SEO services becomes relevant. They help you reach out to the world with crisp content relevant to the business.

Create Engaging Content

The first and foremost job of SEO services Islamabad is to maintain a website and online presence through relevant and catchy content that will keep the user interested and engaged for a while in their website. It is usually done through blogs and articles published on their own site or on affiliate sites that are frequently accessed by the prospective customers of the organization. Content will include the keywords frequently searched for relevant to the industry, specific articles and blogs that contain the keywords but are not stuffed with them, we relevant to the topic discussed in the articles and blogs, links to the website and the reference data etc. Images and Videos are also getting popular these days which can also be considered as the content. The main points to be noted while creating the content are:

Ø They should be relevant to the organization’s products or services offered

Ø They should not be copied or plagiarized

Ø They should be keyword optimized such that keywords are not simply stuffed in to create some content

Ø Supported by reference links and infographics

Ø Should be informative as well as engaging to prompt the prospective customers to read through them

Market the Content in the local market

Once we have the content ready, the next step of SEO services is to market them or place them in the right position in the market. Digital marketing is a universe in itself! There are many ways to market on the World Wide Web and social media has always been a very successful channel. Billions of users use the social media network to keep in touch with their friends and relatives. There are formal online channels that are used by the professionals for work-related matters. To reach out to the right audience is an important factor in digital marketing and social media impacts a lot in reaching out to the target audience. Email marketing is another trending and effective way to reach out locally to the relevant group of customers.

Reach out to the global market

Once you are visible in the local market, you will slowly become visible in the global market also with some support from the SEO. Making use of the best SEO services in Pakistan will ensure that your content has enough back links and references that make it globally visible too. These are important as the search engines need backup data to prove that the website is accessed and can retain a large number of customers searching for a particular set of keywords.

Update the content and website continuously

The search engines always look for relevant data which is fresh. If you created SEO content 2 years back and expect the search engine to still fetch your site during a query, it will be very difficult to get a higher ranking as there will be many competitors with more recent data. So keeping the content up-to-date is another important function of SEO services Islamabad. Similarly, it is important to periodically rework on the website’s looks and design so that the users will benefit from the technology advances as well as do not get bored by the same old template.

The best SEO Services in Islamabad make sure they give importance to these above mentioned 5 points that are the very basics of SEO. Every day newer technology enters the market and pushes some older technologies in use till then out of scope. It is, therefore, important to keep up with the market trends in terms of the looks as well as the content of the website. There are more aspects than these points when it comes to ensuring a better search engine ranking for a website. Local visibility is as important as it is like a stepping stone to the global market.

Get SEM Services In Affordable Price

Search EngineOptimization (SEO) is the new way of conducting business and acquiring customers online there is a lot of sales potential waiting to be tapped online. Brands need to market and promote themselves on the Internet to get more traffic on their websites. More visitors on the website would mean better chances of getting subscribers and web leads. If you don't understand how to successfully apply these strategies, then your customers will go to your competitors instead. The key ingredient of search engine optimization is keyword. Keywords are the words and phrases used by online users to look for products/services and other information.

Search Engine Marketing encircle a range of activities all centered around making your website more visible when someone uses a search engine. If someone is looking for your business on the internet, it is vital your website appears distinctly in the search engines’ result pages, or it will never deliver the value to your business that today’s economy demands.

How we do it:

We form a strategic Internet Marketing Plan around search engine optimization (SEO), pay per click advertising, social media marketing, conversion optimization and search optimization web design Then, we strictly go to work so you can quickly dominate your online competition.

We are an experienced and talented team of passionate consultants who live and breathe search engine marketing. We have developed search strategies for leading brands to small and medium sized businesses across many industries in the Pakistan and worldwide. We believe in building long-term relationships with our clients, based upon shared ideals and success.

Search Engine Marketing

We work closely with you to understand your unique businesses challenges & objectives, before developing a bespoke search engine marketing strategy for your brand. We will advise on the best approach, whether it's PPC, SEO or a combination.

Search Engine Optimization

Everyone wants to be top of the search results, but you have to deserve to be there. Our SEO service is designed to make you remarkable, increasing visibility within the organic search results to deliver targeted traffic to your website in the long-term.

Pay-Per-Click Management

Pay-per-click advertising gives businesses the opportunity to appear within the search results immediately & provides the advertiser with complete control over the keywords, adverts & budget. The ability to track conversions & attribute value means it is one of the most effective ways at reaching your audience.

Search Engine Marketing is a process of improving & gaining more traffic on your website from different search engines by both paid & unpaid efforts. Usually in Search Engine Marketing it is considered that the site appear at the top of search result is having higher rank. A site visibility & its rank is directly proportion to each other. No matter how good your services & site is, without Search Engine Marketing it is useless if it have poor visibility on search results.

Join your customers with ads on Google, Yahoo and Bing!

Search Engine Marketing (SEM) allows you to targets thousands of people around looking for your services & product’s features. By developing accurate advertising campaign ESOLPK will create strong potential communication with your audience. Our marketing experts will lead your business towards your desired destination. You will see your business at a point where you dream to be. ESOLPK have the secret of excelling your business’s revenue up to double.  Following are Search Engine Marketing services include:

·         Unique social content will matches your business’s branding

·         Increase awareness about your business website

·         Complete set of social media management

·         Analysis of Social media activities & performance status

·         SEO Marketing & Campaigns within your Budget

·         Boost the Business profitability

·         Custom-built Twitter profile with background and profile image

·         Assigned content manager to build social media policy

·         Higher the traffic of serious buyers

·         White labeled Facebook promotional campaigns

Our Search Engine Marketing teams have full command on their field. They accept challenges, & therefore for them only sky is limit. ESOLPK always pleased to work with their clients. We prefer your need & prioritized your requirements at the top.

ESOLPK offers top website search ranking in Google, bing, yahoo and other search engines. We consider every detailed aspect of search engine algorithms and then outline strategy for a search engine optimization campaign of a website. We advice all our customers to update content regularly on their website to get optimum benefit from our optimization activity. We strategically design SEO campaigns to get maximum result through organic optimization and specially designed landing pages to decrease traffic bounce rate. To get your website on top search results on Google, yahoo, Bing we offer affordable rates. We have competent and reliable team of best search engine professionals who are dedicated to ensure your business success and website ranking through internet marketing.

Internet Marketing Services

Internet marketing is also known as online marketing or E - marketing. It also refers to advertising and marketing achievements that use the Web and email for direct sales through electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing defined in simple words as a process of marketing by using Internet for communication about a product or service.

Internet marketing and online advertising efforts are typically used in simultaneousness with traditional types of advertising such as radio, television, newspapers and magazines. Marketing efforts done only over the Internet. This marketing type uses various online advertisements to bring traffic to a client's website. Internet marketing is a growing business mainly because more and more people use the internet every day. Mostly used search engines such as Google and Yahoo can take advantage of this new way of advertising.

The web represents various initial resources for business development, and ESOLPK’s online marketing services can help you reach out to a promising customer base you didn’t even know were there. We know how much a website is valuable for our admired clients. As an online marketing service provider company, we have established an outstanding position in offering continuously superior results with our wide range of online marketing services.

ESOLPK’s skilled team of professionals examines all aspects of the website and able to deliver years of their experience to develop extensive online strategies for clients in all areas of the private sector. We only believe in a comprehensive website management not in short term goals or time span goals. Because we make sure our client’s growth and that is what it leads them along the best way and increases long-term business value. That’s a reason why our clients outsource us in order to get custom Internet marketing services and required results. With our dedicated and professionally qualified SEO professionals, we will work with you as a partner to turn your idea to life.

What Makes ESOLPK Best in Online Marketing Service?

ESOLPK is able to give you the targeted traffic and the required ROI like many other organizations. But there are some points that make ESOLPK best in the online marketing competition.

·         Defining Your Actual Business requirements

·         Do our Research work Online

·         Do an analysis to understand

·         Testing, Tracking and Deciding

Tag in Web page Content

With everything taken into account, anyone can experience that this activity of selecting gone great service from a heap of online marketing service providers is very like that of your own marketing filter. We will customized make a SEO solution to serve all your needs and push you to top results for search engines. We will help you promote your product and services using effective search engine marketing strategy which will provide an additional advantage and attract more customers. Our clients’ satisfaction is our success. So, we also take care of your listing needs with search engines and provide support services to solve any issues, technical or functional problems that may arise.

Kinds of Internet Marketing

The most common kinds of internet marketing include:

·         Search Engine Marketing (SEM)

·         Search Engine Optimization (SEO)

·         Pay-per-click Marketing (PPC)

·         Email Marketing

·         Blogs

·         Social Media Marketing

SEM – Search Engine Marketing

SEM is designed to increase your website’s visibility on Google, Bing and other search engines. SEM can include:

·         SEO – search engine optimization

·         SERM (Search Engine Reputation Management – equivalent to online Public Relations)

·         PPC Advertising (Pay-Per-Click Advertising – including ads on Google Ad Words, Yahoo, Bing and social media sites)

SEM—A Word of attention

Some people guess that logic and perception are all that’s needed in order to maximize your website’s search engine placement, but SEM is not as easy as it seems. To make matters more complex, SEM consultants and web developers are often well-known for charging high fees for huge-sounding projects, when just a bit of effort on the right aspects of your web program can create 90% of the profitable impact.  An experienced SEM consultant will ask about and want to learn about your specific business and can often spot the best items to work on in order to make changes that pay off.  Often, these are not the most costly items.  Listen to what potential merchant ask about your company or to verify whether they are just trying to promote a universal solution.  If they don’t ask questions and are not trying to understand your business, your business goals, and your target customer – don’t walk, run.  Ask for references and specific comparative outcomes and ROI.  This can be the first test of their reliability because many firms will not answer those questions.

SEO (Search engine optimization) 

SEO (Search engine optimization) is the methodology of strategies, techniques and approaches used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, including Google, Bing and other search engines.  SEO is the process of improving the visibility of a website or webpage in the search engines when someone types in a specific keyword or phrase via the search engine’s algorithms. “Algorithmic search” is also referred to as “natural” or “organic” search by which you’re not paying for the keywords to show up in the results. Your search ranking is automatically reflected in the frequency and selection of key search terms in your web content, blog, newsletters, etc.

SEO is typically a set of best practices that webmasters and SEO experts follow to help them achieve a better ranking in search engine results and tend to fall under two types of categories — onsite SEO and offsite SEO.

• Onsite SEO involves making sure your website pages, titles, tags (part of the site code) and overall structure are optimized for target keywords.  Increasingly relevant content that users want is becoming a critical component in your ranking.

• Offsite SEO is pretty much what it signifies.  You need to make sure that you have a significant amount of inbound links from highly respected external websites that are directed to your site.  It is a significant factor in how search engines rank your web pages.

You need both onsite and offsite SEO to be successful, and the right mix has everything to do with analytics and tracking.  Keep in mind that you MUST be using the right keywords or run the risk of spending time and money driving the wrong people to your website.

PPC (pay per click) 

PPC (pay per click) is a method for placing online ads on search engine pages, web pages or social media pages by paying for each click-through, rather than by number of impressions or a flat rate.  PPC is used on websites where advertisers pay their host only when their ad is clicked.  With search engines, advertisers typically bid on keyword phrases relevant to their target market.  Content sites commonly charge a fixed price per click rather than use a bidding system.

PPC is a very quick and easy way to promote your website, products and services when getting a 1st-page organic position is a longer-term, more difficult goal.  PPC is generally profitable when your business targets a specific segment of the market with a relatively unique product or service or offer – and when there are not a lot of competitors bidding against your ads and driving up the cost of your PPC efforts.

Email Internet Marketing

Email Internet Marketing is a type of direct digital marketing that uses email as the marketing communication delivery method.  Email internet marketing comes in a variety of forms including:

·         Direct email to a selected list of recipients

·         Affiliate emails

·         Email newsletters and other “opt-in” forms of communication

Email internet marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.

E-mail internet marketing requires you spend time building your list.  Sign-ups, contests customer feedback and social media are all ways to build your list.  Organizations like Constant Contact are inexpensive resources to mail and clean your list.  Also, ensure you are not “spamming” your recipients and that they have a ready mechanism to opt out from your emails if they so desire.

Social Media Marketing

Success in Social Media Marketing requires that you be Open, Honest, and a Little Social, too.  To successfully market in social media spaces, a business needs to create honest and open profiles that will appeal to consumers and create enough “buzz” to encourage sharing with friends and networks — don’t fool you are “just another user” on the site.  Be honest in letting users know that you represent a business, versus being a single person who always tweets and posts information that links to one business.  People will see right through this.  Being genuine, impactful, and at times even pleasure can be great ways to make Social Media Marketing work for you and your business.

When Internet marketing is applied properly it will improve the overall targeted traffic to the website or portal. Getting traffic to a website is not difficult; getting targeted traffic is much more challenging. Getting targeted traffic that converts into buyers and users of your products or services is the icing on the cake.

The ESOLPK team has been applying successful Internet Marketing strategies for over a decade to clients in different continents.